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With over 25 years experience in Ad Design and Marketing, Earl is well qualified to
run this business! He's worked for both advertising agencies and several larger corporations who use them. Having come up
as an award-winning Designer/Art Director, Earl understands of the importance of advertising imagery that is impactful, clean
and professional.
Yet, his years in Direct-Response Marketing have taught him how critical it is to value "communication"
even above artistic effect. If an advertising piece does not get its message across, it FAILS, ... no matter how "cool"
or trendy it looks, or how many awards it wins.
Prior to running Weldon Design, Earl worked as Sr. Designer/Art
Director for DMW Worldwide and The McClure Group in Wayne, PA; Design Director for Lippincott Williams & Wilkins; Art
Director for Roska Direct Marketing and USI Advertising; and Advertising Manager for Michael's Furniture Warehouse.
Earl earned a BA in Art/Design from Bob Jones University in Greenville, SC, with a minor in Psychology. He's also had numerous
courses in computer graphics programs and attended seminars on business topics such as management techniques, prioritizing,
and staff motivation.
He's also written articles which have appeared in "Perfect Register," the newsletter
of IBS Printing, and "PDMA News," the newsletter of the Philadelphia Direct Marketing Association, and he's had
work featured in "Instant & Small Commercial Printer" Magazine.
Awards have included several "Benny"
Awards from the Philadelphia Direct Marketing Association (PDMA), including work done on one Best of Show, and also a Neographics
Gold Award for Excellence.
Please feel free to contact Earl at (215) 947-4753 to discuss future projects!
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